Project no:                                                                                                      Date:

 

MISSION STATEMENT

 

 

 

Document Management

 

D       Date of  Change

Name

Cha                    Changes Made

9/23/06

Doug Friend

   Updated Format and Instructions

9/24/06

        Doug Friend

          Changed Page Payout, Framework Edits

 

 

ff

 

 

Projects IT makes this document available electronically to all stakeholders centrally.

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Project no

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Date

Add date of recording the problem statement.

 

Mission Statement Guidelines

KISS - We Like the Simple Approach

 

Problem Statement Defined

Once the problem has been defined the Mission Statement, using a simplified approach, should answer:

 

What do we do?                                   e.g. Develop an Ecommerce System                                                     (product)

For whom do we do it?                        e.g. Client or Another Department                                             (customer)

How do we go about it?                       e.g. Design, Prototype, Develop, Train              (strategy)

When do we need to do it?              e.g. Completed in 6 to 8 months

 

Having derived an agreed Mission Statement from the above, any decision making in the project should always meet with the Mission Statement as the minimum requirement.

 

The formal approach

As we have already seen from the ‘simple’ approach above the Mission Statement sets out to answer the following questions:

What do we do?                                   (product)

For whom do we do it?                        (customer)

How do we go about it?                       (Strategy)

When do we need it?                (Timeframe)

The aim is to make sure that everyone is on the same wavelength with regard to the project.

However, the simple approach may be quite suitable for the majority of cases e.g. short duration or uncomplicated projects. On the other hand, more complex and longer projects may require a more formal approach to make sure that all issues are raised and discussed before producing the Mission Statement. Follow-up with the mission statement published in a "project newsletter" helping to keep everyone on the same page and let stakeholders know the PM or PMO is managing communications.

 

The stages below can be carried out using a brainstorm technique.

Internal and external environment

One should consider the effect of the above on the project. Internal aspects could be e.g. what is the personnel department’s policy in recruitment? External could be e.g. are there any regulatory      restrictions in place or legal constraints? This exercise should be kept as brief as possible and will be more straight forward for internal issues than external. If the whole team is within one department it is easier than if a matrix arrangement is in place.

 

Stakeholders

One should note all of the stakeholders i.e. anyone that has a vested interested in the project e.g. customer, Project Sponsor, suppliers, senior managers etc.


Customers

Identify the customers from the above stakeholders i.e. users of the teams project output. At least one will be the project’s major customer.

 

Identify the 2 or 3 major customers and list what they want.

Do this from the list above. In order to find out what they want from the project go and ask them! Don’t guess.

 

Success criteria

How will you measure the success of the project? This will cover both soft as well as hard issues e.g. job satisfaction, training (soft) or budgets, schedule, sales, expansion (hard).

 

Consider critical future events

What significant events might have a bearing on the project e.g. merger, exchange rate movements, recruitment policies etc?

 

Prepare the Mission Statement

The aim of the above activity is to promote a degree of discussion and get the team thinking laterally, not to confine themselves into a box. Having completed the exercise, everyone should have a lot clearer idea when it comes to writing the Mission Statement.

 

This can be written in a step-wise procedure:

  1. Each person writes his own version of the Mission Statement.
  2. Each is compared and any differences resolved.
  3. Combine into an agreed Mission Statement.
  4. Publish the Mission Statement.
  5. Record in the Project Notebook.

 

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