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Start your article
here. Here's an example...
Would you like to
have a newsletter with barely satisfied subscribers who take a look at each
issue and then remove it, or loyal readers who can't wait to get your next
issue? A truly successful newsletter doesn't have just a bunch of
subscribers, but "raving fans" who have
a strong relationship with you, the publisher.
But how can you have
such a winning newsletter?
1. Quality
Content
It doesn't matter for
your readers how professional your newsletter template is, or how long the
articles are. They want "Quality Content". Period.
After all, the reason
why they joined your newsletter in the first place was because you made a
promise to provide them with certain valuable information.
So each time you sit
down to write your next issue, remind yourself what your readers expect to
learn. What did you promise them? What benefits did you offer when
compelling them to sign up?
Make sure you keep
these answers in mind all the time when writing articles, making
recommendations, and even placing ads in your newsletter. Make sure you
deliver what you've promised. This is the key to keeping your readers
happy, and winning new subscribers through word-of-the-mouth.
2.
Let Your Readers See the Real You
Which of the
following newsletters would you like to read the most?
1. A faceless
newsletter like it was written by a faceless writer
or...
2. A newsletter with
a personality that shines through its every word. You feel as if you know
the writer and feel close to them.
I don't think anyone
in the world prefers the first one. Do you? When we read an article, all of
us like to know the characteristics of the writer and create a picture of
them in our mind. All my favorite newsletters show what type of person has
written them.
Tell your readers a
little bit about yourself. The best place to share this information is
"Editor's Notes" section. Tell them what makes you happy, and
what makes you upset or sad. If you publish your newsletter in HTML format,
you should definitely consider placing your photo at the top of each issue.
Let your readers see
who you really are. Let
your personality shine through your newsletter!
Final
Thoughts
More and more
newsletters are being published every hour about everything you can think
of. It means many options for readers, and many
competitors for you. Your competitors are just 2 clicks away: One click on
YOUR newsletter un-subscription link, and the other on THEIR newsletter
sign up button.
So publish a highly
informative newsletter providing quality content and let your readers know
the REAL you. Now you can relax because yo know your readers will not even
"look" at the competition.
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